Ivy Hotel/ Andaz San Diego 

My time at Ivy Hotel, which later transitioned into Andaz San Diego, was a pivotal chapter in my career, blending luxury hospitality with high-energy nightlife marketing. As the Marketing Manager, I was responsible for the creative direction and execution of marketing strategies that positioned the hotel as a premier destination in downtown San Diego’s vibrant Gaslamp Quarter.

Driving Brand Transition and Growth

When the hotel transitioned from Ivy Hotel to Andaz, a Hyatt brand, I was entrusted with managing the rebranding process, ensuring a seamless integration into the Hyatt family while maintaining the property’s unique identity. This involved a complete overhaul of the property's brand collateral, including print and digital assets, to align with Hyatt’s brand standards. I worked closely with the creative agency and promotional partners to execute a new vision for the hotel, successfully enhancing its appeal to both existing loyal guests and new clientele.

Expanding Digital Presence

Recognizing the shift towards digital marketing, I implemented robust strategies to increase online engagement and customer retention. One of my key initiatives was expanding the hotel’s internal database through digital marketing campaigns and staff incentive programs, resulting in a significant increase in customer loyalty. These efforts directly translated into more repeat bookings and higher occupancy rates for the hotel.

I also oversaw all print and TV shoots for corporate entities, extending the reach of Andaz San Diego across multiple platforms. These campaigns not only drove greater awareness of the hotel’s luxurious accommodations but also promoted its nightlife venues, restaurants, and rooftop bar, making it a standout in San Diego’s competitive market.

Developing Nightlife & Event Marketing

In addition to managing the hotel’s marketing, I was also responsible for promoting its nightlife and event venues, including the popular rooftop bar and club. With a strategic focus on experiential marketing, I planned and executed numerous high-profile events that positioned Andaz San Diego as a go-to destination for both locals and tourists. By leveraging partnerships with local influencers, media outlets, and celebrities, we generated buzz that attracted large crowds and secured the hotel's status as a nightlife hotspot.

One of my key achievements was the successful coordination and execution of large-scale, high-energy events that attracted diverse audiences. From exclusive rooftop parties to corporate gatherings, I managed every aspect of event marketing, ensuring seamless execution and a memorable experience for all guests.

Collaboration & Leadership

Collaboration was a core aspect of my role at Andaz. I worked alongside the hotel's sales team, culinary experts, and event planners to create integrated marketing campaigns that enhanced the guest experience from check-in to check-out. Additionally, I ensured that our promotions and messaging aligned with the overall brand ethos of Hyatt, while still showcasing the local culture and energy unique to San Diego.

As a leader, I fostered strong relationships with creative partners, ensuring that all marketing materials reflected the hotel’s vision and standards. I was also responsible for budget management, overseeing allocating resources for advertising, PR, and event promotions.

Building Lasting Brand Value

Through a combination of strategic marketing initiatives, creative event planning, and an emphasis on digital presence, I played a key role in positioning Andaz San Diego as one of the most sought-after hotels in the area. The marketing strategies I implemented resulted in increased guest list sign-ups, a growing social media footprint, and a boost in online and in-person engagement.

The transition from Ivy Hotel to Andaz San Diego was a challenging yet rewarding experience that strengthened my expertise in brand development, digital marketing, and hospitality management. This experience taught me the value of blending creative ideas with data-driven insights to create marketing strategies that not only resonate with customers but also drive real business results.

Today, Andaz San Diego remains a luxury landmark in the city, and I am proud to have played a significant role in its evolution and success.